The Elements of Social Architecture
While your designs can never control people, they can encourage good behavior and discourage bad behavior. The psychologist Kurt Lewin developed an equation that explains why people do the crazy things they do. Lewin asserts that behavior is a function of a person and his environment: B=f(P,E). You can’t change a person’s nature, but you can design the environment he moves around in.
via A List Apart: Articles: The Elements of Social Architecture.





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