Monetizing casual games (GigaOM Show)
If you’re looking for a time killer, most of you tend to play casual games online. It is the fast-growing segment that accounts for about 10% of the $30 billion global video game industry.
…
Meet this week’s start-ups, Jim, founder of Kongregate, a company that deems themselves as the YouTube of casual games and Jameson, founder of Mochi Media, a company that provides the essential tools for casual game developers to track and embed advertising. “With games… the repeat interaction is what’s driving the advertisers interest.” says Jameson.
(November, 2007)
Link: Jim Greer, Kongregate and Jameson Hsu, Mochi Media, monetizing casual games?





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